India's toy industry is experiencing a transformative shift as global retail giants such as Walmart Inc and Target Corporation have started sourcing Indian toy brands directly. This development aligns with the China Plus One strategy, aiming to diversify supply chains beyond China. Walmart has announced plans to triple its sourcing from India to $10 billion by 2027, with toys being a key component of this expansion. This move not only enhances the global presence of Indian toy manufacturers but also reflects the growing recognition of India's potential in the global toy market. The initiative is expected to boost India's toy exports and contribute significantly to the country's economic growth.